5 Reasons Why Tiger Woods’ Social Media Stunt is a Good Idea

The other day Tiger Woods announced via his website and Facebook profile that rather than attend a press conference leading up to his next PGA TOUR appearance at the Wells Fargo Championship, he would instead answer fan questions submitted to him over the internet. Media pundits immediately hated this idea for a variety of reasons, but did you ever stop to think why Woods’ move might actually be a good idea?

Don’t worry, I did all the leg work for you. Read more of this post

PGA TOUR & Appearance Fees

(Note: the following was originally published by the author for Waggleroom.com)

Earlier this morning I posted a story on the SB Nation golf section that involved a brief opinion on appearance fees for professional golfers at the sponsor’s discretion. In that article I wrote:

A funny thing happened this past weekend on the PGA TOUR: Ben Curtis, winless since 2006, won an event where he very well could have been one of the bigger names in the field. That’s right; Ben “I Almost Lost My TOUR Card” Curtis was one of a few standouts at the Valero Texas Open.

Meanwhile, Lee Westwood, the third-ranked player in the world, successfully defended his title at the Indonesian Masters, a tournament he likely would not have even played in had it not been for the appearance fee he was paid to attend. As a result, the Indonesian Masters became a strong ratings competitor to the Valero Texas Open, all because of one name golf fans everywhere recognize.

Now there is definitely more to the offering of “appearance fees” than what I lead on in the above excerpt, but the question remains the same: why doesn’t the PGA TOUR allow for appearance fees?

ESPN.com’s Bob Harig also chimed in on this topic in January 2012, this time involving Tiger Woods playing in Abu Dhabi instead of California to begin his 2012 season:

Asked if the payment of appearance fees influences his scheduling decisions, Woods said, “I’d have to say yes, it certainly does. That’s one of the reasons why a lot of the guys who play in Europe, they do play in Europe, and they do get paid. I think the only tour that doesn’t pay is the U.S. Tour.”

The PGA Tour prohibits the payment of appearance fees. While the subject is not officially discussed among European Tour officials, it is a widely accepted practice. It is perhaps the biggest reason this tournament has attracted the best field of the year to date.

Seems to me that the PGA TOUR might be missing out on a practice many of the “big names” in the U.S. are already accustomed to when playing overseas. Then again, I’m sure Ben Curtis isn’t complaining.

Crowne Plaza Partners with Rickie Fowler in New Campaign

Crowne Plaza® Hotels & Resorts announced today the launch of a multi-media advertising campaign starring PGA TOUR professional Rickie Fowler. The upscale hotel brand has signed Fowler for the 2012 golf season and will execute a multi-channel campaign designed to elevate the fresh, contemporary spirit of Crowne Plaza Hotels & Resorts. One of the most recognizable and stylish golfers on the PGA TOUR, Fowler will appear in television, print and online ads showcasing his unique personality. The broadcast spot titled “It’s Good to be Rickie,” launches April 14 and brings to life the comfortable accommodations, numerous amenities and value propositions offered by Crowne Plaza Hotels & Resorts for business and leisure travelers alike. Read more of this post

Masters Wednesday: Calm Before the Storm

Augusta National Golf Club is about to explode as the collective eyes of the golf world will turn toward the 2012 Masters tomorrow morning in the hope of witnessing history. The stage has been set, the storylines are waiting to be written, and the stars have come out to shine once again in Georgia.

Today, however, marks a different type of atmosphere hardly seen anywhere else in the sporting world. Wednesday at The Masters is a time for players and fans to celebrate the anticipation of greatness while simultaneously take a moment to enjoy the game of golf.

Later this afternoon, players will participate in the Masters Par-3 Challenge; a tradition at Augusta that has carried on for years. A tradition started in 1960, the Par-3 Contest has quickly grown to be one of the staples of the week and certainly a fan-favorite. The Contest field includes Tournament participants, noncompeting past champions, and Honorary Invitees. To date, no winner of the Contest has ever gone on to win the Masters Tournament, however this is more a statistic for golf geeks than having any real bearing on the atmosphere of the event.

Today will undoubtedly be a relaxed prologue to what many think will be the most exciting Masters in decades. Players will remain jovial and loose for one more afternoon before beginning their quest for the Green Jacket only 24 hours away.

To watch all the Wednesday action, be sure to visit the Masters website by clicking here.

Fantasy Golf Picks: 2012 Masters

Hello friends. Today marks the beginning of what I feel is the greatest week in all of sport. The Masters, a tradition like none other (settle down, Jim Nance) tees off this week with the greatest players in the world taking on the greatest course on the planet. To state that there are too many good options to pick for your fantasy golf roster this week is an understatement. Regardless, those picks must be made for the week, so click the link to see my fantasy golf picks for the 2012 Masters. Read more of this post

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