Golf Improvement

Do Golf Companies Really Want You to Improve?

Whether it be a new driver release, the introduction of a new set of irons, or a flashy new golf ball that dances on...
Golf Inventory

8 Wastes in Golf: Inventory

A few weeks ago I started our discussion on each of the eight types of waste seen in the golf industry, beginning with a...
8 wastes

8 Wastes in the Golf Equipment Industry

The current state of the golf equipment manufacturing industry is a wasteland. As companies turn out more and more clubs into the marketplace, customers...
duffies trophy

The DUFFIES: Best Golf Equipment and Apparel of 2014

Every year we at ChicagoDuffer.com have the privilege of testing the season’s newest golf equipment and fashion from companies all over the world. While...